Major supermarket takes another step into pharmacy sales

Seems like a no-brainer, and it’s certainly successful in other countries, now a supermarket giant is continuing its tentative march into pharmaceutical sales. 

Woolworths bought the non-retail assets, including key technologies and a warehouse, of SuperPharmacy, an online pharmacy group with six stores. Woolworths plans to rebrand the stores to match its Healthy Life Pharmacy subsidiary. 

SuperPharmacy had a previous partnership with Woolworths via the Everyday Rewards program. 

Overseas, pharmacies have been in supermarkets for decades, including in the UK chains of ASDA, Tesco and Sainsbury, and in Walmart, Kroger and Publix in the US.

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The Pharmacy Guild of Australia has previously argued a similar move in Australia would put patients’ health at risk and push independently owned pharmacies out of the market.

The guild said it was monitoring the development.

“We have contacted the pharmacy authorities in all jurisdictions to ensure this partnership meets registration requirements,” a guild spokesperson said.

Australians are well known for being resistant to in-house supermarket services. Big W had in-house optometrists for years but that sank without a trace and we were one of the last countries in the world to have in-house butchers and delis.  

Coles and Woolworths have been more successful with ‘soft’ product lines such as car, home and pet insurance and are gradually absorbing other businesses such as pet supply chains. 

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See the catalogue here.

Read: Five tips to help you recession-proof your life


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See the catalogue here.


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See the catalogue here.Would you go to a pharmacy in a supermarket? Have you tried it overseas? Why not share your opinions in the comments section below?

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